At CBC.ca, on the website for the radio show “Q”, you will find a fantastic new interview with famous designer Milton Glaser. He has created a poster for the new season of Mad Men, and he explains why he was hesitant to revisit the style associated with that era that he made famous. Been there, done that.
I love it when well versed and seasoned people give advice. Milton’s advice:
– only work for people you like
-stay fresh or people will get bored with what you do and so will you
-Consider the importance of the spaces between objects, because objects lose their meaning without context- discover the mysteries of the spaces between objects and you will create something original ( my favourite).
-We are in a collage sensibility- the instinct is to find what is already there, but it doesn’t replace the ability to create by bending what is already there to fit into the larger artistic vision (draw things).
-Style: just a tool to convey what you want to at the time for a specific project- don’t get too attached to one. It’s a way of working rather than a form of truth.
The correspondence between money and art is a mischievous one. The value is the effect of the art. ( referencing his I heart NY poster, which was pro bono.)
-a sense of affection- between the object designed, yourself and the public. Its the fundamental role of communication to others. ( loving NY- for example).
-art is not the intention of the artist who made it, its the way its perceived by others.
-The great thing about life as an artist is that you can keep going all the way- you can keep going until the end. There is no retirement.
In his 80+ years, he has gained a lot of wisdom. I will for sure read his books.